SaaS Stars
Posts
Clay Raises $100M Series C

Clay Raises $100M Series C

Hits $3.1B Valuation as GTM AI Wave Surges

Dave Murphy
August 12, 2025 • Estimated Reading Time: 3 minutes

🌟 SaaS Stars

SaaS Stars highlights up-and-coming SaaS and AI startups, popular products, and people to follow. Subscribe to our newsletter to stay up to date.

🦄 Startup Spotlight: Clay

Description

Clay is an AI-powered go-to-market platform that helps revenue teams enrich prospect data, discover new leads, and launch personalized outreach at scale. With deep integrations and advanced workflow automation, Clay is quickly becoming the GTM “command center” for thousands of SaaS companies.

Products & Services

Data Enrichment: Pull in fresh, accurate firmographic, technographic, and social data from dozens of sources.
Prospecting Automation: Build dynamic lead lists based on complex filters and triggers.
Personalization at Scale: Use AI to craft tailored outreach messages using prospect data, recent news, and online activity.
Integrations: Seamless sync with tools like HubSpot, Salesforce, Outreach, and Smartlead.

How They’re Using AI

Clay uses AI to both find and connect with prospects more intelligently. Its models parse vast datasets for high-intent signals, generate human-like email copy personalized to each lead, and adapt campaign targeting based on performance data in real time.

GTM Motion & Strategy

Clay takes a product-led growth (PLG) approach with a strong enterprise sales overlay.

The platform offers a self-serve option for smaller teams to quickly onboard, while mid-market and enterprise customers are often engaged via outbound sales and channel partnerships.

Clay also invests heavily in community-driven growth—sharing GTM playbooks, hosting webinars, and fostering a network of power users who promote the tool organically.

Competitive Landscape

Clay plays in the GTM automation and sales data enrichment category, sitting at the intersection of traditional sales engagement platforms and modern AI-first GTM tooling.

Notable competitors include Apollo.io, ZoomInfo, Clearbit, Cognism, and Lusha. Clay differentiates itself with real-time data integrations, AI personalization at scale, and flexible workflow automation—a step beyond static contact databases.

Notable Customers & Industries Served

Key logos: OpenAI, Canva, Anthropic, Rippling, Deel, Ramp

Industries: SaaS, AI, Fintech, HR Tech, Enterprise Software, and other high-growth B2B sectors

Clay’s customer base leans toward fast-scaling, high-intent B2B tech companies looking to rapidly scale personalized outbound without ballooning SDR headcount.

Company Snapshot

Headquarters: New York, NY, USA
Year Founded: 2019
Recent Funding: Series C – $100M (Aug 2025) led by Alphabet’s CapitalG.
Source: https://www.clay.com/series-c

Company Links

Website | LinkedIn | YouTube