You're a technical B2B SaaS founder who can ship anything with AI, but landing customers takes time and a sales muscle you don't have. We run the whole motion for you. No full-time hire, no equity.
AI made building easy, which is exactly why distribution is now the only edge. It's the wall most technical founders hit.
You have users but no defined buyer. Every deal is bespoke, nothing repeats, and you can't tell a good-fit lead from a time sink.
Sales Navigator, list-building, outreach, follow-up, scheduling: a second full-time job you don't have while building the product.
A full-time VP of Sales & Marketing means big comp, equity, and a six-month gamble before you even know your motion works.
You work directly with me, backed by a network of experienced US-based B2B SaaS sales professionals. We dial in your ICP, messaging and pricing, then run the full funnel.
Target lists built, LinkedIn ghostwritten, email and calls run from your accounts, meetings booked. You never touch Sales Navigator. And it compounds: every post and message builds your audience while we build your pipeline.
Website and landing pages, SEO and AEO/GEO for AI search, content and newsletter. A system that makes buyers come to you.
We run the modern GTM stack so the work gets done faster: Sales Navigator, Apollo, Clay, Instantly, your CRM, and AI agents for outreach, content, and personalization at scale.
Discovery, qualification, demos, and closing, with you or on your behalf. Plus the roadmap feedback that gets you to product-market fit.
A straight conversation about your business and where growth is stuck. No pitch, no obligation.
We lock ICP, messaging, positioning and pricing, then stand up the outbound and inbound machinery.
We run the motion and bring you in when it counts. No vanity promises of X meetings a month. You're early, and that's not how it works.
All a fraction of a full-time hire. Month to month, no contracts, no equity.
You sell; I guide. Senior direction in your corner.
We build the engine and run the motion together.
We run sales and marketing end to end. You get back to building.
Every engagement is backed by our network of experienced US-based SaaS sales pros.
Approximate all-in pay by US hub, before equity and before a six-month hiring gamble. Every engagement is run by US-based operators, never an overseas shop.
A fractional VP of Sales & Marketing is an experienced go-to-market leader who runs your sales and marketing part-time, for a fraction of the cost of a full-time executive. For a B2B SaaS startup that means senior GTM leadership plus hands-on execution across outbound, inbound, and closing, without a full-time salary, equity, or a long hiring process.
When you have a product and a few customers but no repeatable way to get more, and the founder no longer has time to run sales alone. It's usually the right move before you're ready to commit $300k+ to a full-time VP. A fractional sales leader builds the motion first, so any future hire ramps far faster.
SaaS Stars engagements start at $3,500/month for coaching and run to $11,500/month for fully done-for-you sales and marketing, plus a 10% commission on deals we source and close in place of equity. That's roughly a quarter of the all-in cost of a full-time VP of Sales & Marketing, which runs $300k to $400k+ per year plus equity in major US markets.
A full-time VP costs a large salary, equity, and a six-month hiring gamble before you know your motion works. A fractional VP gives you the same senior experience part-time, month-to-month, with no equity, ideal while you're still finding what works. When you're ready to scale, you hire full-time with a proven playbook in hand.
Agencies hand you leads and disappear, and many promise a set number of meetings. We embed as your team, figure out your ICP, messaging and positioning, and run the full funnel from your own accounts as US-based operators, not an overseas lead-gen shop. You keep the playbook we build.
No. Instead of equity, we work month-to-month and take a 10% commission only on deals we directly source and close. You get senior sales and marketing leadership without giving up ownership of your company.
A 15 minute intro call, no pitch. We'll find where your growth is stuck and whether I can help.
Book an intro call →